Marni Prince Design

Contract Product Designer | Mobile UX & UI

Challenge
Redesign MGM’s mobile homepage and key guest journeys — including booking, loyalty, and in-stay planning — across a portfolio of resort properties. The goal was to reduce friction across the guest lifecycle while maintaining brand cohesion in a visually rich, content-heavy environment.

Role & Contribution
As part of a multi-disciplinary design team, I contributed to UX strategy and visual design across the entire guest journey — from trip planning through checkout. My focus areas included:

• Surfacing time-based content (e.g., check-in, digital key access, in trip and late checkout options)

• Integrating rewards and personalized offers based on browsing behavior

• Contributing to a more modern, immersive visual language that showcased brand photography and color

Outcome
While the product launched after my contract ended, the designs tested very well with guests and received strong internal feedback from key stakeholders.

Lead Product Designer | B2B SaaS Dashboard + Reporting UX

Challenge
FiscalNote, a policy tracking platform, brought me on to lead a critical reporting redesign that had stalled after multiple handoffs. The feature allows clients to share legislative insights and actions with stakeholders via custom reports. With unclear goals, limited direction, and a high volume of data to sort through, the team needed someone who could work independently and bring strategic focus to a high-visibility initiative.

Role & Contribution
I was responsible for defining the vision, aligning cross-functional teams, and delivering a streamlined, scalable, and data-rich reporting experience. My work spanned product strategy, data curation, user research, UX/UI design, and close collaboration with engineering and leadership.

Discovery & Strategy
•Partnered with research to synthesize client pain points and reporting needs

• Conducted interviews with account managers and support teams to identify frequent reporting gaps

• Audited existing data sources and report templates to identify areas for simplification and improvement

Design & Execution

• Defined the MVP and long-term vision for a flexible reporting system

• Designed a product dashboard and determined the most valuable data and content to surface, giving clients a high-level overview of their tracked policies, key updates, and team activity at a glance

• Created and structured multiple report types (e.g., policy reports, committee reports, stakeholder reports, issue briefs)

• Developed solutions for partial or missing data scenarios, ensuring clarity and usability even with limited inputs

• Determined the most valuable data points and visualizations tailored to varied reporting goals

• Collaborated with the manager of data viz to help establish a new, scalable design system for charts and visuals

Collaboration & Delivery
• Worked closely with product managers and other key stakeholders including sales and client services
• Defined requirements, negotiated scope with engineers, and supported sprint execution
• Helped establish a new data visualization design system for consistent, scalable reporting

Outcome
The redesigned reporting experience was praised by both internal teams and clients for its clarity, flexibility, and visual polish. The new design direction positioned reporting as a more strategic product feature, and I received direct recognition from leadership for reviving and driving forward a complex, high-impact initiative.

Lead Product Designer | AI UX, Chat Interface

Challenge
FiscalNote brought me on to lead the design of CoPilot, a new AI-powered chat interface aimed at helping policy professionals surface insights more easily. Users had long reported that it was difficult and time-consuming to navigate the volume of content in the platform. CoPilot aimed to solve this by allowing users to ask plain-language questions and receive context-specific answers—faster and with less friction. The experience also needed to feel distinct fromFiscalNote’s existing visual language—cleaner, more modern, and tech-forward.

Role & Contribution
I led end-to-end design, collaborating with product, marketing, and engineering teams to define the UX strategy, visual direction, and cross-platform feasibility. My work included:

UX Strategy & Research
• Partnered with the Director of Product to define sample queries, user intents, and key interactions
• Designed an onboarding flow to gather user preferences on legislative focus areas (e.g., topic, region, type of policy)
• Explored a future-facing dashboard concept integrating chat and tracked topics (beyond Phase 1 scope)

Visual Design & Differentiation
• Developed a dark and light theme system with marketing, using a limited palette to simplify dev implementation across modes
• Incorporated familiar patterns from popular AI tools (e.g., recent chats, new thread creation) while crafting a fresh, clean UI
• Introduced bold question blocks with background bars to visually differentiate queries from responses and improve scannability

Technical Partnership
• Worked closely with engineering to develop a theming approach that balanced flexibility and simplicity
• Provided dev-ready color tokens and layout guidance for consistent implementation across modes

Outcome
The CoPilot beta was met with enthusiastic feedback from users and internal stakeholders—clients expressed excitement during testing and couldn’t wait to use it. The design struck a balance between AI familiarity and brand innovation, laying the foundation for future intelligent tools within the FiscalNote platform.

Contract Lead Product Designer | Cross-Platform UI & Responsive Marketing Design

Challenge
ADT brought me on to modernize their MyADT mobile app and redesign a responsive innovation landing page. The mobile experience needed to align with ADA compliance standards across devices (iOS, Android, and tablet), while reflecting an updated, cohesive visual identity. Meanwhile, the marketing team sought a landing page that could visually showcase product innovation and promote mobile app functionality in a more engaging, discoverable way.

Role & Contribution
I led UX and UI design across both initiatives, with a focus on accessibility, brand consistency, and emotional engagement.

MyADT Mobile App

• Designed the full onboarding flow, including content direction and illustrations

• Created the product purchasing experience, balancing clarity and upsell opportunities

• Designed the schedule screens, prioritizing simplicity and task completion

• Developed a new color scheme within brand guidelines

• Built ADA-compliant, reusable components and a scalable design pattern library

• Established a modular type scale and ensured responsive behavior across devices

Innovation Landing Page

• Created a storytelling-driven layout to “show” how ADT’s ecosystem works

• Designed interactive product highlights with pulsing icons for better engagement

• Redesigned the product package section for side-by-side comparisons and improved scannability

• Ensured responsiveness across all breakpoints while maintaining consistent visual tone

Outcome
The redesign modernized ADT’s mobile and web experiences, significantly improving accessibility and visual consistency. The onboarding and purchasing flows enhanced clarity for new users, while the interactive landing page increased engagement and improved the way ADT communicates its innovation story.

Visual & Marketing Designer | Content Design + Infographics

Challenge
Zipcar hired me to design a B2B white paper titled "The 5 Habits of Happier, More Productive Workplaces", aimed at showcasing their thought leadership on workplace productivity. The goal was to transform a dense, content-heavy report into an engaging, visually appealing experience that would resonate across age groups and workplace roles.

Role & Contribution
I collaborated closely with Zipcar’s marketing and content teams to shape the white paper’s narrative, tone, and visual strategy. My work included:

• Designing a cohesive visual language across the 27-page report

• Introducing a color-coded system for each habit to aid navigation and leverage more of Zipcar’s brand palette

• Translating key findings into custom infographics and data visuals

• Enhancing legibility and structure while maintaining visual energy and brand alignment

Outcome
The final white paper was well received by Zipcar’s internal stakeholders and served as a marketing asset that stood out from traditional B2B reports. My approach to color, layout, and storytelling helped position Zipcar as a modern, employee-focused brand.

Contract Lead Product Designer | UX/UI Systems & Interactive Components

Challenge
Protective Insurance brought me on to support their responsive website redesign initiative, which involved creating new modules, user flows, and landing pages using their evolving design system. The project required thoughtful integration of new content types while maintaining consistency across a growing pattern library.

Role & Contribution
Working alongside internal designers and developers, I helped expand and apply the component library through:

• Designing new interactive elements including an insurance calculator, policy finder, quote forms, and chatbot

• Creating responsive landing pages and flows for claims, coverage, and onboarding

• Contributing to the design system by adding icons and visual assets

• Auditing existing components and identifying areas for style refinement and scalability

Outcome
The work helped strengthen Protective’s design system and supported a more flexible, scalable content model across their web experience. My contributions enhanced user interactivity and ensured a consistent, modern visual language across new modules.

Lead Product & Visual Designer | Mobile App, Web, Dashboard

Challenge
Dollar General brought me on to elevate their digital presence and create a more cohesive, brand-aligned experience across key customer touchpoints. In addition to modernizing their consumer-facing communications, the product team also sought to consolidate customer data into a centralized internal dashboard.

Role & Contribution
As lead designer, I was responsible for the full UX and visual design execution across a range of initiatives. My work included:

• Redesigning welcome emails, mobile shopping list templates, and homepage layouts to reflect a more polished, modern brand

• Creating a consistent visual language across platforms and user flows

• Collaborating with product stakeholders to define the most actionable consumer data points for an internal analytics dashboard

• Exploring multiple wireframe approaches to data visualization and dashboard layout

• Balancing usability with brand integrity across both marketing and product touchpoints

Outcome
The updated designs brought visual consistency and improved engagement across Dollar General’s digital ecosystem. The dashboard wireframes helped establish a foundation for internal data visibility and decision-making.

Lead Product Designer | End-to-End UX, UI, and Brand Enhancement

Challenge
Certificate Hero set out to modernize the process of creating certificates of insurance — traditionally managed through spreadsheets and clunky document workflows. I was brought on as the sole designer to rethink the product experience and redesign the interface, which had originally been built by developers and lacked usability and visual coherence.

Role & Contribution
I led the entire UX and UI effort, working directly with the CEO to transform the product into a polished, investor-ready platform. My work included:

• Conducting a full site audit and user flow evaluation to identify friction points

• Redesigning the certificate creation funnel for clarity and ease of use

• Creating a refreshed visual language using updated brand colors, new UI graphics, and refined typography

• Building out a design system with reusable components, improved table styles, and clearer layout hierarchy

• Enhancing the overall visual tone to feel clean, trustworthy, and utilitarian with just enough warmth

Outcome
The redesigned experience helped Certificate Hero secure their first round of investor funding and attract early clients. The UI was well received by stakeholders and presented as a major upgrade in usability and brand credibility.

Tripket is a travel startup looking to create a "Pinterest" for travel. Their goal is to create a platform for users to document their trips and inspire others. My role was to redesign their initial Android App by improving the user experience, designing a new interface and brand identity. I developed a new color palate that resonated with their female audiences and created a user flow that is more intuitive and engaging. Finally, I designed the creation flow so users can easily upload and edit photos while they are on the go. This is currently in development. More to come...

Lead Product Designer | Responsive Web App Design

Challenge
First Data partnered with Yext to launch Clover Listings — a tool that enables small business owners to manage their online presence across 70+ third-party platforms (Google, Yelp, Facebook, etc.). The challenge was to create a centralized, intuitive dashboard that surfaced key business info, reviews, and performance insights, while meeting accessibility standards for a diverse user base.

Role & Contribution
As the sole designer, I led the end-to-end design of the responsive experience, collaborating closely with the Yext and product teams to shape both functionality and user flow. My work included:

• Reviewing and adapting Yext’s design best practices, research findings, and analytics structure

• Defining and designing the full responsive flow — from onboarding to listing management, review monitoring, and performance dashboards

• Identifying the most valuable data points for business owners and surfacing them in a clean, accessible layout

• Ensuring WCAG-compliant contrast and accessibility standards across the design system

Outcome
The product was well received by internal stakeholders for its clarity, accessibility, and alignment with merchant needs. While the team was disbanded before post-launch metrics were shared, my design work helped bring the project to completion and was considered a model for future merchant-facing tools within the organization.

I was contracted by Liberty Mutual to design a variety of print materials including print advertising, sell sheets, brochures, flyers and more. I was responsible for designing within their brand guidelines, finding appropriate imagery, working with project managers to align on goals and deliverables and collaborating with copy writers.

Lead Product Designer | Editorial UX + Design System

Challenge
Roll Call hired me to lead the responsive redesign of their news site with three key objectives: modernize the look and feel across desktop and mobile, build a new design system using updated brand standards, and better showcase the data and insights that inform their journalism — a key differentiator from competitors.

Role & Contribution
I led the end-to-end UX and visual design process in close collaboration with editorial, product, and engineering teams. My work included:

• Conducting stakeholder interviews and synthesizing requirements across departments

• Collaborating with the editorial team to define flexible content templates and character constraints

• Designing a responsive component library grounded in their refreshed brand system (typography, color, spacing)

• Integrating data visualizations to bring editorial insights to life in an accessible, user-centric way

• Partnering with developers to ensure accurate handoff and feasibility of visualizations across devices

Outcome
The redesigned site was well received by both internal stakeholders and readers. I received direct accolades from Roll Call employees and external users for elevating the reading experience and helping modernize the brand across platforms.

TripAdvisor wanted to refresh their key product pages in order to make the designs cleaner and more digestible.  I explored two approaches, one that elevated their look and feel at the time and the second was more of a departure.  Another goal was to infuse the large community that TripAdvisor has into the design. Since TripAdvisor was able to use the Facebook API, my solution was to display the faces of the community from their Facebook profile photos as a background collage. 

JDRF (Juvenile Diabetes Research Foundation International) wanted to combine their various chapter organizations into one responsive website. I was contracted by the agency 10up to work directly with JDRF to redesign their desktop and mobile experience. In addition, I was tasked with coming up with a visual system that would provide guidelines for the responsive framework. I was the only visual designer on the project. 

Lease Accelerator, a leasing management software company, contracted me to redesign the homepage and documentation page for their customer service portal and a complex infographic of their industry benchmark study. I was responsible for obtaining the objectives from the CSC stakeholders to redesign the relevant pages in order to be more user friendly. Customers were have a difficult time finding appropriate resources with the previous design. I came up with the content hierarchy, suggesting removing superfluous information that customers would not be searching for, and improved the overall layout and design. Their customers responded favorably during user testing and implemented the new design.

For the infographic, I was tasked with taking dense survey data and presenting it in a visually appealing way for sharing on Pinterest and other social channels. I was responsible for culling through all the data, determining the best content to be represented, coming up with a branded color palette and visuals to tell the benchmark study story.

Enterprise DB contracted me to work on a variety of projects including booth graphics, banners, capabilities diagrams, landing page design and other website assets. Their goal was to create visuals that were engaging and clearly communicated their products and services. To achieve this I introduced bold colors and clearer diagrams with succinct messaging.

Clover Online is a product created for First Data merchants to easily setup an online website or store. The prior design was not very user friendly or intuitive and I was asked to lead the redesign efforts. I started by analyzing the data and merchant feedback as to why they were not completing the signup process. We learned the merchants were overwhelmed by all the options and order in which they forced to complete them. Instead of a prescribed checklist, I suggested having a more organic checklist, where merchants can choose what order they would like to set things up, with feedback loops once completed. The design editor was also cumbersome, and I created a new flow that enabled merchants to see their design changes in real time. The redesign was well received and many more merchants are completing their websites as a result.

In order to appeal to a broader audience, Jetsetter decided to expand their inventory of hotels to feature properties at lower price points for the value conscious consumer. In addition, the request was to revamp the design of the homepage and product page. There were multiple stakeholders from different departments so my approach was to first get alignment on the overall content and hierarchy of the new homepage by designing a wireframe.  The goal of the new design was to create more of an emotional connection with the user via beautiful product photography and content. I achieved this by designing a responsive page that allows the images to scale according to the browser for a more immersive customer experience. The styles are also more modern and inviting. For the product pages, I explored different ways to present the content and booking widget.

The design generated a 12% lift in conversion and 35% increase in user engagement.

I was responsible for upholding the brand for Jetsetter email campaigns and worked on a variety of marketing and product emails to promote different offerings.

The product email redesign resulted in a huge uptick in click through rate due to including larger images of the properties and introducing a more modern look and feel.  The design also included elements of urgency, such as the days remaining in the sales, that also increased conversion.

Olay wanted to feature new products on their homepage and create online advertising. I was responsible for updating the homepage graphics and designing the banner advertiements. The goal was to engender excitement and buzz around their new product launch.

I was contracted to help Earth Networks clean up the experience and interface design of their internal product workflow for providing clients accurate weather predictions. I worked in tandem with the product manager to determine the appropriate content required for each step of their workflow including adding new clients and contracts, updating forecasts, quick visibility into project status and the ability to see which team members were assigned. This was a huge step forward for the EN team as much of this information was being manually updated on a whiteboard! This is still in progress, stay tuned for more results…

In addition to optimizing the product pages, Jetsetter also needed to redesign their mobile check out experience due to significant drop off at check out.  The hypothesis was that the calendar and check out would perform better if we removed superfluous steps and designed cleaner more intuitive pages. I partnered with product to discern which features needed updating/improvement and designed separate optimized experiences for both iphone and tablet.

The result was a significant decrease in abandonment at check out and a 59% increase in conversion. 

AT&T ran a promotion, an all inclusive trip around the world, which customers could enter online via the postcard by choosing paperless for their e-bill.  

SniqueAway was becoming dated and the team decided to reinvigorate the brand and color palate. The goal was to design a unique look and feel that was more approachable, fun and stood out against the competition.  I was responsible for the look and feel and I approached this by creating some fun styles, patterns and shapes to give the pages more life and excitement. The new branding was applied to the corporate business cards and online product.

The result of the site redesign was a 10% lift lift in conversation and 12% increase in engagement.

Saturn came out with a new line of cars and promoted them via a banner and landing page campaign. I worked closely with the writer to come up with the banner design and concept as well as the landing page design.

GMAC Bank wanted to advertise their new CD rates (back when CDs actually had good rates!) via online advertising. I partnered with a copywriter to come up with some fun and engaging concepts to introduce their new offering.

Liberty Mutual wanted to take a 4 page brochure and turn it into a 2 page infographic for a more engaging experience.  I worked directly with the editorial team to condense the content and select areas that could be communicated visually.  In addition, I determined the layout and hierarchy of the information based on their content goals. The result was well received by Liberty Mutual and their clients.

Hotel Watchdog was a new concept by Trip Advisor that provided hotel suggestions based on user search criteria including price, ratings and location. The objective was to create a small mobile site to test user interest in this product. In terms of design, the goal was to create a clean interface of the recommended hotels and display the analysis in a visually appealing and digestible way. The testing was successful, which led to a broader desktop and mobile design of the product.

Armstrong wanted to redesign their website to update their products and provide their customers with education and inspiration for selecting the best flooring. On this project I partnered with an information architect to restructure the site.  I was responsible for delivering a new look and feel that better reflected the beauty and quality of their products.  

Airfarewatchdog is a fun quirky site that provides great unadvertised airfare deals. The design was extremely dated and I was able to convince the product team to redesign the site after I initiated a user testing session. We learned that users found the site very confusing and stale. I was tasked with creating a new fresh look that would invigorate the site and create a better user experience for the customer. I started out with wireframes to gain alignment on content and information hierarchy.  My goals for the design was to keep the fun quirkiness of the brand, yet have it feel modern and relevant. I used illustration versus photography in order to maintain an approachable interface. I also cleaned up the product page and created more hierarchy and order so the information was more easily found.  

This is still in progress, but represents some early stage exploration.