Marni Prince Design

MGM Resorts hired me as a contract designer to help lead the design effort of the redesign of their mobile homepage. The goal was to create an experience that anticipates the users needs throughout their trip journey as well as project a more modern look of their brand. This journey includes the planning stage, pre-trip, check-in, in-trip and checkout. During each of these phases I suggested offering relevant time-based information including check-in availability, use of their digital key, entertainment/dining offers based on their browsing data, late check out offers and rewards member incentives. The new design has a modern look showcasing more of their photography and brand colors. The experience and design was well received by internal stakeholders and performed very well during user testing.

FiscalNote, a government issue tracking platform contracted me to lead the new reporting experience for their customers. Their clients create reports to share with internal and external stakeholders outlining the status of the policies and issues they are tracking as well as team actions. The project changed hands many times and was stalling to get off the ground, which is why it was given to me given my speed and years of experience leading projects. The goals were not well defined, so I engaged the research team to see if they had current research regarding the client's experience with reporting and what their pain points were. I also interviewed members of the customer service to learn what questions clients frequently asked about reporting. Once I had enough information to go on, I worked closely with another designer, the development team and product managers to align on the vision and objectives for reporting improvements. This included a dashboard design, reporting set up flow, a report builder as well as the various report types that could be exported as a pdf or a sharable link. I presented a requirements document to the team pitching the long term vision as well as the vision for MVP since it needed to get shipped quickly. I collaborated closely with the lead engineer to negotiate what types of functionality would be feasible to build and execute within the timeframe. I created user flows and determined where current design patterns could be leveraged as well as identifying and designing new ones. I also determined what data would be most useful in the reports as well as what level of customization would be appropriate balancing tech limitations, user needs and timing. I worked very closely with the dev team in sprints to be available for questions and help reduce tech load when possible. I also collaborated with the manager of data viz to create a new design system for data visualization for reporting. After the designs and project was complete, I did another round of interviews with the customer service team and account managers for feedback. I also shared it with a few clients as well. I mainly heard how impressed they were with the improved experience and visual design. I even received accolades from senior leadership. There is so much more I can share about this project as it was extremely complex!

ADT Security contracted me to redesign their MyADT mobile app for their customers as well and their responsive innovation landing page. The goal of the mobile app was to create a more modern look that spanned multiple devices (IOS, Droid, tablet) and was also ADA compliant. I created a new color scheme within their branded colors, designed patterns, reusable components, a module type scale and ensured all designs were ADA compliant.

The Innovation landing page responsive redesign had two goals: create a design that is inspiring and showcases the innovation of ADT products as well as highlight the mobile app and how to remotely control the home. My approach to this redesign was to “show” versus just “tell” by emotionally connecting with the user via imagery and an interactive showcase of ADT’s products and how they connect to the app. The design was intended to encourage discoverability, by clicking on the pulsing product icons to lean more about the products and how the mobile app will make this easier. I also redesigned their packages component so that the design is easier to read and compares the products side by side (on desktop) along with product photos.

Protective Insurance contracted me to help create new modules, landing pages and user flows for their new responsive website initiative. They had a variety of pages and components they needed designed utilizing their new design system and component library. I helped design smaller interactive components such as an insurance calculator and policy finder, as well as claims quote forms and a new chat bot. I also added new icons and assets to their pattern library and helped identify areas where their current styles could be improved and expanded upon for future content types.

Certificate hero hired me to redesign the user experience and interface of their product. The company's objective is to make creating certificates of insurance for insurance agents as easy and frictionless as possible using the latest AI tools, versus the current antiquated process, managing in Excel sheets and multiple other documents. The first round of design and experience was created by developers and the CEO wanted me to make it even easier to use and with a fresh UI that was inviting, yet utilitarian. I performed an initial site audit to see where the experience could be improved and made a lot of suggestions in terms of the overall flow and certificate creation funnel. I also utilized some of their current colors and fonts to elevate the design, added new colors and graphics to their design system, created better font hierarchy, color allocation and cleaned up the look and feel of the tables and dashboard. The goal was to circulate the new design and experience to investors, who previously thought the product experience was poorly executed. As a result of the redesign, they received their first round of funding and acquired a few new clients.

Tripket is a travel startup looking to create a "Pinterest" for travel. Their goal is to create a platform for users to document their trips and inspire others. My role was to redesign their initial Android App by improving the user experience, designing a new interface and brand identity. I developed a new color palate that resonated with their female audiences and created a user flow that is more intuitive and engaging. Finally, I designed the creation flow so users can easily upload and edit photos while they are on the go. This is currently in development. More to come...

Zipcar contracted me to design their 2016 B2B white paper on "The 5 Habits of Happier, More Productive Workplaces." The message relays they are experts on workplace productivity and provides advice and statistics on how to maintain a productive workplace for all ages. The goal for was to create a design that is more engaging and visually appealing than your typical content heavy white paper. I worked closely with the content writer and marketing team to come up with a cohesive theme and interpret the analysis to create infographics. I introduced a color coding system for each section that enabled Zipcar to utilize more of their color palate as well as help organize the sections. The white paper ended up being 27 pages. Here I am displaying a few sections to demonstrate the visual language and infographics I designed for the sections.

I was contracted to help Dollar General elevate their brand by leading the redesign effort of various digital touch points including: welcome emails, shopping list mobile app templates and homepage design. In addition, the product team wanted to consolidate all of their consumer data into one dashboard. I worked with the team to identify the most useful data points and explored different approaches to representing the data via wireframes.

Clover Listings, a First Data product, was created to help merchants better manage their online presence. We partnered with Yext to offer merchants the ability to update their business information once, and publish it to over 70 third party sites such as Google, Yelp, Facebook and more. In addition, business owners can manage all their reviews in one place and access analytics showing customer trends and insights. I worked closely with the Yext team to learn from their best practices via testing and obtained an understanding of all their analytics and data. Working closely with the product team, I created the responsive design flow of the entire product, discerned which data points would be most valuable for these merchants and designed a clean and intuitive experience based on user research. The product needed to be accessible, and therefore ensured there was enough contrast within the design system.

Roll Call hired me to lead their responsive site redesign, which had a number of objectives. The first was to refresh the look and feel of the desktop and mobile designs as they were outdated and needed more flexibility for creating a variety article page templates. RC also wanted to create a new design system that incorporated their new brand colors and consistent use of fonts across their other suite of products. The final objective was to incorporate more content and visuals that reflects the vast amount of data that informs their editorial, which set them apart from their competitors. I met with multiple stakeholders for gathering requirements and user research to inform my designs. Working closely with the editorial team we made copy adjustments, determined character counts and variety of design templates to suite their editorial needs. I incorporated data visuals as a means to display their data in a user centric and easy to absorb way. Final stages was working with dev to ensure designs were built to spec and that all data visual concepts could be accomplished. I have received several accolades from both internal employees and external users for the new design.

I was contracted by Liberty Mutual to design a variety of print materials including print advertising, sell sheets, brochures, flyers and more. I was responsible for designing within their brand guidelines, finding appropriate imagery, working with project managers to align on goals and deliverables and collaborating with copy writers.

JDRF (Juvenile Diabetes Research Foundation International) wanted to combine their various chapter organizations into one responsive website. I was contracted by the agency 10up to work directly with JDRF to redesign their desktop and mobile experience. In addition, I was tasked with coming up with a visual system that would provide guidelines for the responsive framework. I was the only visual designer on the project. 

TripAdvisor wanted to refresh their key product pages in order to make the designs cleaner and more digestible.  I explored two approaches, one that elevated their look and feel at the time and the second was more of a departure.  Another goal was to infuse the large community that TripAdvisor has into the design. Since TripAdvisor was able to use the Facebook API, my solution was to display the faces of the community from their Facebook profile photos as a background collage. 

Lease Accelerator, a leasing management software company, contracted me to redesign the homepage and documentation page for their customer service portal and a complex infographic of their industry benchmark study. I was responsible for obtaining the objectives from the CSC stakeholders to redesign the relevant pages in order to be more user friendly. Customers were have a difficult time finding appropriate resources with the previous design. I came up with the content hierarchy, suggesting removing superfluous information that customers would not be searching for, and improved the overall layout and design. Their customers responded favorably during user testing and implemented the new design.

For the infographic, I was tasked with taking dense survey data and presenting it in a visually appealing way for sharing on Pinterest and other social channels. I was responsible for culling through all the data, determining the best content to be represented, coming up with a branded color palette and visuals to tell the benchmark study story.

I was contracted to help Earth Networks clean up the experience and interface design of their internal product workflow for providing clients accurate weather predictions. I worked in tandem with the product manager to determine the appropriate content required for each step of their workflow including adding new clients and contracts, updating forecasts, quick visibility into project status and the ability to see which team members were assigned. This was a huge step forward for the EN team as much of this information was being manually updated on a whiteboard! This is still in progress, stay tuned for more results…

Enterprise DB contracted me to work on a variety of projects including booth graphics, banners, capabilities diagrams, landing page design and other website assets. Their goal was to create visuals that were engaging and clearly communicated their products and services. To achieve this I introduced bold colors and clearer diagrams with succinct messaging.

Clover Online is a product created for First Data merchants to easily setup an online website or store. The prior design was not very user friendly or intuitive and I was asked to lead the redesign efforts. I started by analyzing the data and merchant feedback as to why they were not completing the signup process. We learned the merchants were overwhelmed by all the options and order in which they forced to complete them. Instead of a prescribed checklist, I suggested having a more organic checklist, where merchants can choose what order they would like to set things up, with feedback loops once completed. The design editor was also cumbersome, and I created a new flow that enabled merchants to see their design changes in real time. The redesign was well received and many more merchants are completing their websites as a result.

In order to appeal to a broader audience, Jetsetter decided to expand their inventory of hotels to feature properties at lower price points for the value conscious consumer. In addition, the request was to revamp the design of the homepage and product page. There were multiple stakeholders from different departments so my approach was to first get alignment on the overall content and hierarchy of the new homepage by designing a wireframe.  The goal of the new design was to create more of an emotional connection with the user via beautiful product photography and content. I achieved this by designing a responsive page that allows the images to scale according to the browser for a more immersive customer experience. The styles are also more modern and inviting. For the product pages, I explored different ways to present the content and booking widget.

The design generated a 12% lift in conversion and 35% increase in user engagement.

Olay wanted to feature new products on their homepage and create online advertising. I was responsible for updating the homepage graphics and designing the banner advertiements. The goal was to engender excitement and buzz around their new product launch.

In addition to optimizing the product pages, Jetsetter also needed to redesign their mobile check out experience due to significant drop off at check out.  The hypothesis was that the calendar and check out would perform better if we removed superfluous steps and designed cleaner more intuitive pages. I partnered with product to discern which features needed updating/improvement and designed separate optimized experiences for both iphone and tablet.

The result was a significant decrease in abandonment at check out and a 59% increase in conversion. 

Hyphen provides employee insights for management and HR teams. They have a lot of great data, however it was dispersed throughout their product and there wasn’t an intuitive dashboard to provide the high level insights for HR professionals. I was tasked with sorting through their data to see what would be most relevant at a high level for their users, and to display it in a way that is easy to understand. The dashboard showcases employee survey/poll results that track favorability and sentiment for various categories and departments.

AT&T ran a promotion, an all inclusive trip around the world, which customers could enter online via the postcard by choosing paperless for their e-bill.  

SniqueAway was becoming dated and the team decided to reinvigorate the brand and color palate. The goal was to design a unique look and feel that was more approachable, fun and stood out against the competition.  I was responsible for the look and feel and I approached this by creating some fun styles, patterns and shapes to give the pages more life and excitement. The new branding was applied to the corporate business cards and online product.

The result of the site redesign was a 10% lift lift in conversation and 12% increase in engagement.

I was responsible for upholding the brand for Jetsetter email campaigns and worked on a variety of marketing and product emails to promote different offerings.

The product email redesign resulted in a huge uptick in click through rate due to including larger images of the properties and introducing a more modern look and feel.  The design also included elements of urgency, such as the days remaining in the sales, that also increased conversion.

Saturn came out with a new line of cars and promoted them via a banner and landing page campaign. I worked closely with the writer to come up with the banner design and concept as well as the landing page design.

GMAC Bank wanted to advertise their new CD rates (back when CDs actually had good rates!) via online advertising. I partnered with a copywriter to come up with some fun and engaging concepts to introduce their new offering.

Liberty Mutual wanted to take a 4 page brochure and turn it into a 2 page infographic for a more engaging experience.  I worked directly with the editorial team to condense the content and select areas that could be communicated visually.  In addition, I determined the layout and hierarchy of the information based on their content goals. The result was well received by Liberty Mutual and their clients.

Hotel Watchdog was a new concept by Trip Advisor that provided hotel suggestions based on user search criteria including price, ratings and location. The objective was to create a small mobile site to test user interest in this product. In terms of design, the goal was to create a clean interface of the recommended hotels and display the analysis in a visually appealing and digestible way. The testing was successful, which led to a broader desktop and mobile design of the product.

Armstrong wanted to redesign their website to update their products and provide their customers with education and inspiration for selecting the best flooring. On this project I partnered with an information architect to restructure the site.  I was responsible for delivering a new look and feel that better reflected the beauty and quality of their products.  

Airfarewatchdog is a fun quirky site that provides great unadvertised airfare deals. The design was extremely dated and I was able to convince the product team to redesign the site after I initiated a user testing session. We learned that users found the site very confusing and stale. I was tasked with creating a new fresh look that would invigorate the site and create a better user experience for the customer. I started out with wireframes to gain alignment on content and information hierarchy.  My goals for the design was to keep the fun quirkiness of the brand, yet have it feel modern and relevant. I used illustration versus photography in order to maintain an approachable interface. I also cleaned up the product page and created more hierarchy and order so the information was more easily found.  

This is still in progress, but represents some early stage exploration.